1. Overview
AlphaPlay UK (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://alphaplay.uk or submit enquiries relating to our digital entertainment subscriptions.
This policy is issued in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
2. Data We Collect
We may collect the following categories of personal data:
- Identity data: First name, last name.
- Contact data: Email address, WhatsApp number.
- Technical data: IP address, browser type, device information, and approximate geolocation (country/region only).
- Subscription data: Plan type, quality preference, device type, and connection count.
- Communication data: Messages sent via our contact or enquiry forms and WhatsApp conversations.
- Usage data: Pages visited and interaction events on our website, collected in an anonymised or aggregated form.
We do not collect payment card details directly. Any payment information is processed via agreed third-party methods and is not stored on our systems.
3. How We Use Your Data
We use your personal data for the following purposes:
- To process and fulfil your subscription or trial request.
- To communicate with you regarding your order, setup, or renewal.
- To provide technical and customer support via WhatsApp and email.
- To detect and prevent fraud or misuse of our service.
- To comply with legal obligations.
- To improve the website and service through aggregated usage analytics.
We do not use your data for unsolicited marketing without your explicit consent.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contract: To fulfil your subscription order or trial request.
- Legitimate interests: To operate and improve our business, prevent fraud, and provide customer support.
- Legal obligation: To comply with applicable laws and regulations.
- Consent: Where you have provided explicit consent, for example when opting in to marketing communications.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Typically:
- Order and subscription records: up to 6 years (in line with UK statutory requirements).
- Contact and support messages: up to 12 months.
- Trial requests: up to 6 months from the trial date.
When data is no longer required, it is securely deleted or anonymised.
7. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include encrypted data storage, access controls, and secure communication channels.
However, no method of transmission over the internet or electronic storage is entirely secure. We cannot guarantee absolute security.
8. Your Rights
Under UK GDPR you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your personal data in certain circumstances.
- Restriction: Request that we restrict processing of your data.
- Portability: Request a copy of your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests or direct marketing.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise your rights, contact us at info@alphaplay.uk. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
10. Children's Privacy
AlphaPlay UK is intended for use by adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted their data to us, please contact us immediately so that we can delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be published at https://alphaplay.uk/privacy-policy. We encourage you to review this page periodically for any changes.
12. Contact & Complaints
For all privacy enquiries or data subject requests, please contact AlphaPlay UK at:
- Email: info@alphaplay.uk
- WhatsApp: +44 7366 256739
You also have the right to make a complaint directly to the Information Commissioner's Office (ICO) at ico.org.uk.